Jan 13th, 2007

The Love Ride reveals an exclusive inside scoop into the Worlds most famous relationships. Focusing on the 2006 year-ends connections and breakups, E! highlights the best and worst real-life Love stories of those who matter. Brangelina, Tomkat, Pamela, Rock, Parket, Broderick…. and the list goes on.

Subcontracted by 5-x-b, Myjive worked with Designer/Illustrator Josh Mason from the Chicago based “Studio of The Month.” Josh provided a great sense of direction as well as illustrated assets for this star-struck circus world. With a combination of hot-dog looking balloons, hearts, lines of sound, and boxes, the landscape for this Love Ride took shape. “It was fun to see how elements could spill out of frames - a kind of metaphor for how we can push reality to hyper-real, almost obscure levels. The shapes then began to form themselves into whirl of lines and shapes, which gave us the feeling that we where engaged in some kind of amusement ride. This was a frustrating, yet curiously fun project to work on. The content is definitely something we don’t see on a regular basis.”

Original Excerpt
What better way to spend the days then pondering over the complex energy between Angelina Jolie and Brad Pitt, or Tom Cruise and Katie Holmes? We, like so many other gossip-hungry star worshipers, feel that it is not what a person says that defines them… it is who they take to the premiere that matters. On the path to stardom, Myjive produces a melodramatic concept for E! Entertainment Television’s new show, The Love Ride.

Entry Filed under: Motion Graphics

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