The foundation of the Roboreptile web presence is the Flash Game. We called the game “Egg Whack” and the narrative was simple: hit the dinosaur egg as far as you can without cracking it open. The Myjive team of engineers developed a custom game engine that simulated gravity, angle, movement, and velocity of an object as it was propelled in the air. The creative team topped this off with a 3D animated Robo character and detailed environmental textures. The results was a highly detailed experience that quickly became the forefront of the Roboreptile web presence.
» View the Roboreptile web presence.
The production also included a 10 second animated opener, an icon and wallpaper section, and a multi-stack video player, using the flash media component and XML driven content. Unique to the web presence is the Roboreptile name generator. The name-gen section allows fans and owners to create a custom name for their Roboreptile. Myjive’s name-gen system assimilates the users unique entries, makes comparisons to related words in a database of Roboreptile’s native language, and based on this comparison formulates a unique name. What is your Robo-name?
The Robot Reptile Eggs were inspired by the internationally acclaimed Contemporary Porcelain artist, John Tilton. His unique Zinc Crystal process creates incredibly breathtaking patterns - something only Nature could rival.
Check out more of John’s work here –> http://www.tiltonpottery.com
“We had the great opportunity to work with a new Ad Agency on this project. Buzztone had a strong team of people with great ideas for how to best promote this product. We simply took their vision and pushed it to the next level,” said Albert Banks, Technical Director for the project. This is the first time Myjive has worked with Buzztone, a Marketing Agency based out of Los Angeles. Even amongst the quick turn around in order to beat the Thanksgiving rush, working with Buzztone was a killer experience. We formed some new friendships and hope to see more collaborations between Myjive and Buzztone in projects to come.
Original Excerpt
In anticipation of the 2006 holiday season, Myjive produces a comprehensive interactive marketing campaign for the Discovery Channel Online Store. The web presence focuses on Discovery’s new and exclusive product, the chroma-color release of Roboreptile by Wowee. The site features home-grown videos, a Robo Name Generator, and a custom Flash Game where users can be Robo and sling dino-eggs throughout the jungle. Roboreptile has never been cooler.
Entry Filed under: User Interface Design, Campaigns: Integration & Deployment, Metrics, Tracking & Reporting, Flash Animation, Game Development, Interactive Campaign Platforms, 2D & 3D Animation, Flash/XML, Gaming Platforms: Online & Downloadable, CSS/XHTML
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1. Julie Hayes | January 21st, 2007 at 4:42 pm
Well its about time you all got you site back up and going. I’ve tried to show people what you all are up twice in the past two weeks… by the way, great work on the Discovery project - the game is a blast.
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