Feb 12th, 2007

With plenty of suspense, style and humor, an occasional touch of romance, and always a series of unforeseen twists, each episode takes the viewer deeper into the hidden world of scammers and grifters to reveal the personalities and perverse artistry of the high-end confidence game. Contracted by power-house motion design studio 5-X-B, Myjive creates a “diamond of a concept” for this seasons new set of shows.

The New York Times gives Hustle is “a refreshing throwback to 1960’s caper movies and series like ‘The Avengers.’ It’s slick, clever and playful…” and the The Associated Press says Hustle is “a swank, high-sheen romp.”

There is a sleek, sexy, and suave feel to the show and its characters. This is reflected in the dark, heavy shadowed treatments show here-in, giving the piece a sophisticated appeal. Hustle already has a strong following and established brand, our goals was to spice it up a little and bring in a hint of red, white, and blue. The coming season focuses on the UK based con-artists and their trips across the Atlantic… “Conning to America.”

Original Excerpt
Following the exploits of a group of con artists, HUSTLE is one of AMC’s flagship shows that give us what we all want; action, humor, intrigue, and romance. The Pros of Con pull off daringly intricate stings to swindle money from “respectable” but despicably greedy marks. Every good con comes with a devilish smile. Myjive has framed each smile and wrapped them in a slick new style, providing AMC’s hit series with a new look to start the new season.

Entry Filed under: Motion Graphics

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