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<channel>
	<title>Myjive /// Sprung A Leak</title>
	<link>http://leak.myjive.net</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Wed, 23 Apr 2008 15:40:01 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.2</generator>
	<language>en</language>
			<item>
		<title>Revver Ad Series</title>
		<link>http://leak.myjive.net/2007/08/01/revver-ad-series/</link>
		<comments>http://leak.myjive.net/2007/08/01/revver-ad-series/#comments</comments>
		<pubDate>Wed, 01 Aug 2007 18:35:57 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Metrics, Tracking &#038; Reporting]]></category>

		<category><![CDATA[Flash Animation]]></category>

		<category><![CDATA[Interactive Marketing]]></category>

		<category><![CDATA[Campaigns: Integration &#038; Deployment]]></category>

		<category><![CDATA[Usability Research &#038; Testing]]></category>

		<category><![CDATA[Performance Optimization]]></category>

		<category><![CDATA[Creative Solutions]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/05/17/revver-ad-series/</guid>
		<description><![CDATA[If you like to create or share video, <a href="http://www.revver.com">Revver</a> was made for you. What many consider THE alternative to YouTube, Revver's and it's unique AD model rewards its contributors. In other words, every time someone watches a video that you've uploaded or shared, you could earn money. Backing Revver and their featured contributors, Myjive has built a platform of static and animated online banner campaigns. See how Myjive is helping to make videos viral - <a href="http://leak.myjive.net/2007/08/01/revver-ad-series/">read more</a>.]]></description>
			<content:encoded><![CDATA[<p>Recently, Myjive implemented a series of online banner campaigns that existed both within Revver&#8217;s internal media, as well as a network socially oriented web sites. This viral campaign was backed by several targeted messages featuring video series available only on Revver. Campaigns included Revver&#8217;s Featured Collection series, Vlogs, Comedy, and Video of the Day. Featured artists included <a href="http://www.adamcarolla.com/" target="_blank">Adam Carolla</a>, <a href="http://www.cutewithchris.com/" target="_blank">Cute with Chris</a>, and <a href="http://www.lonelygirl15.com" target="_blank">LonelyGirl15</a>. </p>
<p>Myjive designed and animated over 30 different online-banner and video ads all of which conformed to Federated Media&#8217;s click-tag and low file-size parameters. Our teams ability to design high-impact ads, maintain accessibility, and allow for portability to other platforms (not just online), is why we think Myjive is a solid match for Revver. We look forward to a lasting relationship with them.</p>
<p><img src="http://leak.myjive.net/wp-content/images/revver.jpg" alt="Revver Ad" /></p>
<p><b>Learn more about Revver</b><br />
Revver supports the free and unlimited sharing of media and tracks and monetizes videos as they spread virally across the web, so no matter where your creativity travels, you benefit. Best of all, they protect your rights as an artist. <a href="http://one.revver.com/go/about">Get the skinny on Revver</a>.</p>
<p>Also see LonelyGirl15 feature in Wired - <a href="http://www.wired.com/wired/archive/14.12/lonelygirl.html">The Secret of LonelyGirl</a></p>
<p><strong><em>original excerpt</em></strong><br />
If you like to create or share video, <a href="http://www.revver.com">Revver</a> was made for you. What many consider THE alternative to YouTube, Revver&#8217;s and it&#8217;s unique AD model rewards its contributors. In other words, every time someone watches a video that you&#8217;ve uploaded or shared, you could earn money. Backing Revver and their featured contributors, Myjive has built a platform of static and animated online banner campaigns. See how Myjive is helping to make videos viral - <a href="http://leak.myjive.net/2007/08/01/revver-ad-series/">read more</a>.</p>
]]></content:encoded>
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		<item>
		<title>Slawsongs Flash Discography</title>
		<link>http://leak.myjive.net/2007/07/27/slawsongs-flash-discography/</link>
		<comments>http://leak.myjive.net/2007/07/27/slawsongs-flash-discography/#comments</comments>
		<pubDate>Fri, 27 Jul 2007 18:37:43 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Flash Animation]]></category>

		<category><![CDATA[Creative Solutions]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/07/27/slawsongs-flash-discography/</guid>
		<description><![CDATA[Myjive has partnered with Grammy nominated percussionist <a href="http://www.slawsongs.com" target="_blank">Brian Slawson</a> in developing several interactive and print campaigns including; album art, online discography, demo media, and promotional materials. In doing so, the Myjive crew has experienced a person so genuine that we consider him one of our own. Not only is he a master of his craft, he carries a persona that is by far the highlight of every party. Brian, we salute you.]]></description>
			<content:encoded><![CDATA[<p>Myjive has partnered with Grammy nominated percussionist <a href="http://www.slawsongs.com" target="_blank">Brian Slawson</a> in developing several interactive and print campaigns including; album art, online discography, demo media, and promotional materials. In doing so, the Myjive crew has experienced a person so genuine that we consider him one of our own. Not only is he a master of his craft, he carries a persona that is by far the highlight of every party. Brian, we salute you.</p>
<p>Along with the <a href="http://www.slawsongs.com">Slawsongs website</a> re-design in 2004, Myjive has developed; a media-rich Flash video and audio portfolio, logo and identity package, album art, press-kits, sheet music cover designs, print collateral, product photography, hosting and server management, and the list continues. Brian&#8217;s web presence has been a unique production process. This site that is currently online is a cumulative result of countless revisions and additions that are literally &#8220;several years in the making.&#8221; In other words, we started small and now it is a monster!</p>
<p>This latest piece is a <a href="http://www.slawsongs.com/products.html">Flash-based discography section</a> populated with Brian&#8217;s entire collection of recordings. With a cover-flow inspired interface, you can quickly access and listen to any track from an archive of albums. The best of all, it is progressive-streaming through a Flash media component, so no more waiting for high-quality audio files to load.</p>
<p><img src="http://leak.myjive.net/wp-content/images/slawsongs_discography.jpg" alt="Slawsongs Discography" /></p>
]]></content:encoded>
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		<item>
		<title>Music and Lyrics 80&#8217;s Glam Band</title>
		<link>http://leak.myjive.net/2007/04/30/music-and-lyrics-80s-glam-band/</link>
		<comments>http://leak.myjive.net/2007/04/30/music-and-lyrics-80s-glam-band/#comments</comments>
		<pubDate>Mon, 30 Apr 2007 19:14:54 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Flash Animation]]></category>

		<category><![CDATA[User Interface Design]]></category>

		<category><![CDATA[2D &#038; 3D Animation]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/04/30/music-and-lyrics-80s-glam-band/</guid>
		<description><![CDATA[In anticipation of the May 8th DVD release of <em>Music and Lyrics</em>, staring Hugh Grant and Drew Barrymore, Warner Brothers commissioned the creation of an <a href="http://musicandlyrics.warnerbros.com/80sglamband/">80's Glam Band</a>.
Myjive developed the interactive Flash platform to do just that.  Any visitor can create their own character(s) by uploading an image of their face and selecting from a variety of 80's clothes and hair styles.  Once done, your characters rock out on stage. ]]></description>
			<content:encoded><![CDATA[<p>In anticipation of the May 8th DVD release of <em>Music and Lyrics</em>, staring Hugh Grant and Drew Barrymore, Warner Brothers commissioned the creation of an <a href="http://musicandlyrics.warnerbros.com/80sglamband/">80&#8217;s Glam Band</a>.  Not a live, on stage group, but your own personalized dance group!</p>
<p>Myjive developed the interactive Flash platform to do just that.  Any visitor can create their own character(s) by uploading an image of their face and selecting from a variety of 80&#8217;s clothes and hair styles.  Once done, your characters rock out on stage. </p>
<p>With Ad Agency <a href="http://www.buzztone.com">Buzztone</a> steering the way, several viral features were included.  You can send notices to friends about your new group.  A mini-stage was created to be included in any social networking environment (MySpace) or blog. </p>
<p>Check your your Myjive boys as an 80&#8217;s Glam Band!<br />
<object type="application/x-shockwave-flash" height="350" width="425" data="http://musicandlyrics.warnerbros.com/80sglamband/miniloader.swf?user=1279">
<param name="movie" value="http://musicandlyrics.warnerbros.com/80sglamband/miniloader.swf?user=1279" />
<param name="wmode" value="transparent" /></object></p>
<p><a href="http://musicandlyrics.warnerbros.com/80sglamband/">Create your own right now!</a></p>
]]></content:encoded>
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		<title>Lockheed Martin gets WOWed</title>
		<link>http://leak.myjive.net/2007/04/01/lockheed-martin-gets-wowed/</link>
		<comments>http://leak.myjive.net/2007/04/01/lockheed-martin-gets-wowed/#comments</comments>
		<pubDate>Sun, 01 Apr 2007 19:19:37 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[2D &#038; 3D Animation]]></category>

		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/04/01/lockheed-martin-gets-wowed/</guid>
		<description><![CDATA[Bleeding edge technology, in your face visuals - it's what Myjive is all about.  <a href="http://leak.myjive.net/2007/02/02/myjive-and-phillips-wowvx-3d-solutions/">Phillips WoWvx enabled 3D displays</a> provide the perfect medium for exactly that.  In association with <a href="http://www.icmediapro.com">IC Media Productions</a>, Myjive produced the first stateside content on the gorgeous displays for <a href="http://www.lockheedmartin.com">Lockheed Martin</a>.]]></description>
			<content:encoded><![CDATA[<p>Bleeding edge technology, in your face visuals - it&#8217;s what Myjive is all about.  <a href="http://leak.myjive.net/2007/02/02/myjive-and-phillips-wowvx-3d-solutions/">Phillips WoWvx enabled 3D displays</a> provide the perfect medium for exactly that.  In association with <a href="http://www.icmediapro.com">IC Media Productions</a>, Myjive produced the first stateside content on the gorgeous displays for <a href="http://www.lockheedmartin.com">Lockheed Martin</a>.</p>
<p>Featured in Lockheed&#8217;s display at the National Postal Trade Show in Washington, DC, the media featured the evolution and features of Lockheeds&#8217;s automated parcel sorting machines.  Three Phillips displays highlighted Automation/Sortation,  Imaging and Recognition and Integrated Support in a 3D time tunnel.</p>
<p>We presented the three timeframes with 3D elements such as the manual typewriter:</p>
<p><img src="http://leak.myjive.net/wp-content/images/lockheed3.jpg"></p>
<p>We got to go crazy with the futuristic display:</p>
<p><img src="http://leak.myjive.net/wp-content/images/lockheed1.jpg"><br />
<img src="http://leak.myjive.net/wp-content/images/lockheed2.jpg"></p>
]]></content:encoded>
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		<item>
		<title>AMC HUSTLE New Look</title>
		<link>http://leak.myjive.net/2007/02/12/amc-hustle-new-look/</link>
		<comments>http://leak.myjive.net/2007/02/12/amc-hustle-new-look/#comments</comments>
		<pubDate>Tue, 13 Feb 2007 03:53:01 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/02/12/amc-hustle-new-look/</guid>
		<description><![CDATA[Following the exploits of a group of con artists, <a href="http://hustle.amctv.com/" target="_blank">HUSTLE</a> is one of <a href="http://www.amctv.com" target="_blank">AMC's</a> flagship shows that give us what we all want; action, humor, intrigue, and romance. The Pros of Con pull off daringly intricate stings to swindle money from "respectable" but despicably greedy marks. Every good con comes with a devilish smile. Myjive has framed each smile and wrapped them in a slick new style, providing AMC's hit series with a new look to start the new season.]]></description>
			<content:encoded><![CDATA[<p>With plenty of suspense, style and humor, an occasional touch of romance, and always a series of unforeseen twists, each episode takes the viewer deeper into the hidden world of scammers and grifters to reveal the personalities and perverse artistry of the high-end confidence game. Contracted by power-house motion design studio <a href="http://www.5-x-b.com" target="_blank">5-X-B</a>, Myjive creates a &#8220;diamond of a concept&#8221; for this seasons new set of shows. </p>
<p>The <a href="http://www.nytimes.com/" target="_blank">New York Times</a> gives Hustle is &#8220;a refreshing throwback to 1960&#8217;s caper movies and series like &#8216;The Avengers.&#8217; It&#8217;s slick, clever and playful&#8230;&#8221; and the <a href="http://www.ap.org/" target="_blank">The Associated Press</a> says Hustle is &#8220;a swank, high-sheen romp.&#8221;</p>
<p><img src="http://leak.myjive.net/wp-content/images/hustle1.jpg"></p>
<p>There is a sleek, sexy, and suave feel to the show and its characters. This is reflected in the dark, heavy shadowed treatments show here-in, giving the piece a sophisticated appeal. Hustle already has a strong following and established brand, our goals was to spice it up a little and bring in a hint of red, white, and blue. The coming season focuses on the UK based con-artists and their trips across the Atlantic&#8230; &#8220;Conning to America.&#8221;</p>
<p><img src="http://leak.myjive.net/wp-content/images/hustle2.jpg"></p>
<p><em>Original Excerpt</em><br />
Following the exploits of a group of con artists, <a href="http://hustle.amctv.com/" target="_blank">HUSTLE</a> is one of <a href="http://www.amctv.com" target="_blank">AMC&#8217;s</a> flagship shows that give us what we all want; action, humor, intrigue, and romance. The Pros of Con pull off daringly intricate stings to swindle money from &#8220;respectable&#8221; but despicably greedy marks. Every good con comes with a devilish smile. Myjive has framed each smile and wrapped them in a slick new style, providing AMC&#8217;s hit series with a new look to start the new season.</p>
]]></content:encoded>
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		<item>
		<title>Action Sportskool on IFC</title>
		<link>http://leak.myjive.net/2007/01/17/sportskool-and-jeep-event/</link>
		<comments>http://leak.myjive.net/2007/01/17/sportskool-and-jeep-event/#comments</comments>
		<pubDate>Wed, 17 Jan 2007 21:15:49 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/01/13/sportskool-and-jeep-event/</guid>
		<description><![CDATA[There are common trends and styles associated with Action Sports. WIth a new show package for <a href="http://www.sportskool.com/home.jsp" target="_blank">Sportkool</a> featuring top athletes in extreme sports, Myjive tried to reach outside of those trends. Contracted by motion graphic studio <a href="http://www.5-x-b.com" target="_blank">5-X-B</a>, Myjive developed a series of concepts that bring the audience on an adventure. Quite literally, we follow a dotted line to treasure where-in "X" marks the spot. Sponsored by <a href="http://www.jeep.com" target="_blank">Jeep</a>, this Action Sportskool event premieres on the <a href="http://www.ifc.com/" target="_blank">Independent Film Channel</a>.]]></description>
			<content:encoded><![CDATA[<p><img src="http://leak.myjive.net/wp-content/images/ssJeep1.jpg"></p>
<p><strong>Design Process</strong><br />
Josh Mason, lead designer for the project, created a landscape for the narrative to unfold. &#8220;It is always difficult to create a sense of space and depth, especially when working with two-dimensional assets. I can&#8217;t begin to express how many variations were done. The process is really about defining the current moment, understanding where you just came from and where you are going.&#8221; Utilizing fragments of video footage, the audience is brought from moment to moment by a series of dotted lines, playing the role of markers that lead you from one highlight to the next. </p>
<p><img src="http://leak.myjive.net/wp-content/images/ssJeep2.jpg"></p>
<p>In commenting on the concept frames, Ron Edelen mentioned the juxtaposition of wide open spaces complimented by small areas of detail. &#8220;What&#8217;s so great about Josh&#8217;s design is that when you look back on in from a distance, there is a feeling of simplicity in form with a good amount of negative space. Yet when you get up close and examine the detail, there is a lot of information to support a narrative that takes you on a journey.&#8221;  This is the first project where the Myjive team had to think about product placement. Since the production was sponsored by Jeep, photography of Jeeps had to be integrated, but done so in a way that didn&#8217;t over-shadow the narrative or impede aesthetic vision. </p>
<p><img src="http://leak.myjive.net/wp-content/images/ssJeep3.jpg"></p>
<p><strong><em>Original Excerpt</em></strong><br />
There are common trends and styles associated with Action Sports. With a new show package for <a href="http://www.sportskool.com/home.jsp" target="_blank">Sportkool</a> featuring top athletes in extreme sports, Myjive tried to reach outside of those trends. Contracted by motion graphic studio <a href="http://www.5-x-b.com" target="_blank">5-X-B</a>, Myjive developed a series of concepts that bring the audience on an adventure. Quite literally, we follow a dotted line to treasure where-in &#8220;X&#8221; marks the spot. Sponsored by <a href="http://www.jeep.com" target="_blank">Jeep</a>, this Action Sportskool event premieres on the <a href="http://www.ifc.com/" target="_blank">Independent Film Channel</a>.</p>
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		<title>Discovery Channel: Roboreptile</title>
		<link>http://leak.myjive.net/2007/01/15/discovery-channel-roboreptile/</link>
		<comments>http://leak.myjive.net/2007/01/15/discovery-channel-roboreptile/#comments</comments>
		<pubDate>Mon, 15 Jan 2007 21:14:35 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[User Interface Design]]></category>

		<category><![CDATA[Campaigns: Integration &#038; Deployment]]></category>

		<category><![CDATA[Metrics, Tracking &#038; Reporting]]></category>

		<category><![CDATA[Flash Animation]]></category>

		<category><![CDATA[Game Development]]></category>

		<category><![CDATA[Interactive Campaign Platforms]]></category>

		<category><![CDATA[2D &#038; 3D Animation]]></category>

		<category><![CDATA[Flash/XML]]></category>

		<category><![CDATA[Gaming Platforms: Online &#038; Downloadable]]></category>

		<category><![CDATA[CSS/XHTML]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/01/13/discovery-channel-roboreptile/</guid>
		<description><![CDATA[In anticipation of the 2006 holiday season, Myjive produces a comprehensive interactive marketing campaign for the <a href="http://shopping.discovery.com/">Discovery Channel Online Store</a>. The web presence focuses on <a href="http://www.discovery.com/">Discovery's</a> new and exclusive product, the chroma-color release of <a href="http://www.myroboreptile.com" target="_blank">Roboreptile</a> by <a href="http://www.wowwee.com/" target="_blank">Wowee</a>. The site features home-grown videos, a Robo Name Generator, and a custom Flash Game where users can be Robo and sling dino-eggs throughout the jungle. Roboreptile has never been cooler.]]></description>
			<content:encoded><![CDATA[<p>The foundation of the Roboreptile web presence is the Flash Game. We called the game &#8220;<a href="http://myroboreptile.discovery.com/" target="_blank">Egg Whack</a>&#8221; and the narrative was simple: hit the dinosaur egg as far as you can without cracking it open. The Myjive team of engineers developed a custom game engine that simulated gravity, angle, movement, and velocity of an object as it was propelled in the air. The creative team topped this off with a 3D animated Robo character and detailed environmental textures. The results was a highly detailed experience that quickly became the forefront of the Roboreptile web presence.</p>
<p><strong>&raquo; View the <a href="http://www.myroboreptile.com" target="_blank">Roboreptile web presence.</a></strong></p>
<p><img src="http://leak.myjive.net/wp-content/images/disc1.jpg"></p>
<p>The production also included a 10 second animated opener, an icon and wallpaper section, and a multi-stack video player, using the flash media component and XML driven content. Unique to the web presence is the Roboreptile name generator. The name-gen section allows fans and owners to create a custom name for their Roboreptile. Myjive&#8217;s name-gen system assimilates the users unique entries, makes comparisons to related words in a database of Roboreptile&#8217;s native language, and based on this comparison formulates a unique name. What is your Robo-name?</p>
<p>The Robot Reptile Eggs were inspired by the internationally acclaimed Contemporary Porcelain artist, John Tilton. His unique Zinc Crystal process creates incredibly breathtaking patterns - something only Nature could rival.<br />
Check out more of John&#8217;s work here &#8211;> <a href="http://www.tiltonpottery.com">http://www.tiltonpottery.com</a></p>
<p><img src="http://leak.myjive.net/wp-content/images/disc2.jpg"></p>
<p>&#8220;We had the great opportunity to work with a new Ad Agency on this project. <a href="http://www.buzztone.com">Buzztone</a> had a strong team of people with great ideas for how to best promote this product. We simply took their vision and pushed it to the next level,&#8221; said Albert Banks, Technical Director for the project. This is the first time Myjive has worked with Buzztone, a Marketing Agency based out of Los Angeles. Even amongst the quick turn around in order to beat the Thanksgiving rush, working with Buzztone was a  killer experience. We formed some new friendships and hope to see more collaborations between Myjive and Buzztone in projects to come.</p>
<p><strong><em>Original Excerpt</em></strong><br />
In anticipation of the 2006 holiday season, Myjive produces a comprehensive interactive marketing campaign for the <a href="http://shopping.discovery.com/">Discovery Channel Online Store</a>. The web presence focuses on <a href="http://www.discovery.com/">Discovery&#8217;s</a> new and exclusive product, the chroma-color release of <a href="http://www.myroboreptile.com" target="_blank">Roboreptile</a> by <a href="http://www.wowwee.com/" target="_blank">Wowee</a>. The site features home-grown videos, a Robo Name Generator, and a custom Flash Game where users can be Robo and sling dino-eggs throughout the jungle. Roboreptile has never been cooler.</p>
]]></content:encoded>
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		<title>E! Love Ride</title>
		<link>http://leak.myjive.net/2007/01/13/e-love-ride/</link>
		<comments>http://leak.myjive.net/2007/01/13/e-love-ride/#comments</comments>
		<pubDate>Sat, 13 Jan 2007 21:15:26 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Motion Graphics]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/01/13/e-love-ride/</guid>
		<description><![CDATA[What better way to spend the days then pondering over the complex energy between Angelina Jolie and Brad Pitt, or Tom Cruise and Katie Holmes? We, like so many other gossup-hungry star worshipers feel that it is not what a person says that defines them... it is who they take to the premiere that matters. On the path to stardom, Myjive produces a melodramatic concept for <a href="http://www.eonline.com/">E! Entertainment</a> Tevelvision new show, The Love Ride.]]></description>
			<content:encoded><![CDATA[<p>The Love Ride reveals an exclusive inside scoop into the Worlds most famous relationships. Focusing on the 2006 year-ends connections and breakups, E! highlights the best and worst real-life Love stories of those who matter. Brangelina, Tomkat, Pamela, Rock, Parket, Broderick&#8230;. and the list goes on.</p>
<p><img src="http://leak.myjive.net/wp-content/images/eLove3.jpg"></p>
<p>Subcontracted by 5-x-b, Myjive worked with Designer/Illustrator Josh Mason from the Chicago based &#8220;Studio of The Month.&#8221; Josh provided a great sense of direction as well as illustrated assets for this star-struck circus world. With a combination of hot-dog looking balloons, hearts, lines of sound, and boxes, the landscape for this Love Ride took shape. &#8220;It was fun to see how elements could spill out of frames - a kind of metaphor for how we can push reality to hyper-real, almost obscure levels. The shapes then began to form themselves into whirl of lines and shapes, which gave us the feeling that we where engaged in some kind of amusement ride. This was a frustrating, yet curiously fun project to work on. The content is definitely something we don&#8217;t see on a regular basis.&#8221;</p>
<p><img src="http://leak.myjive.net/wp-content/images/eLove1.jpg"></p>
<p><strong><em>Original Excerpt</em></strong><br />
What better way to spend the days then pondering over the complex energy between Angelina Jolie and Brad Pitt, or Tom Cruise and Katie Holmes? We, like so many other gossip-hungry star worshipers, feel that it is not what a person says that defines them&#8230; it is who they take to the premiere that matters. On the path to stardom, Myjive produces a melodramatic concept for <a href="http://www.eonline.com/">E! Entertainment</a> Television&#8217;s new show, The Love Ride.</p>
<p><img src="http://leak.myjive.net/wp-content/images/eLove2.jpg"></p>
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		<title>IC Media Productions</title>
		<link>http://leak.myjive.net/2007/01/13/ic-media-productions/</link>
		<comments>http://leak.myjive.net/2007/01/13/ic-media-productions/#comments</comments>
		<pubDate>Sat, 13 Jan 2007 21:14:05 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Forum &#038; Blog Integration]]></category>

		<category><![CDATA[Performance Optimization]]></category>

		<category><![CDATA[Flash Animation]]></category>

		<category><![CDATA[Music &#038; Sound Design]]></category>

		<category><![CDATA[Copywriting]]></category>

		<category><![CDATA[User Interface Design]]></category>

		<category><![CDATA[Content Management System (CMS)]]></category>

		<category><![CDATA[2D &#038; 3D Animation]]></category>

		<category><![CDATA[Flash/XML]]></category>

		<category><![CDATA[Brand &#038; Identity Development]]></category>

		<category><![CDATA[Interactive Campaign Platforms]]></category>

		<category><![CDATA[CSS/XHTML]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/01/13/ic-media-productions/</guid>
		<description><![CDATA[Myjive launched the inagural web presence for <a href="http://www.icmediapro.com" target="_blank">IC Media Productions</a> of which generated a huge response from the community. With a hybrid Flash and XHTML solution backed by a custom CMS, IC Media has everything they need to make this impact a continual experience. Based out of Orlando Florida, this live action and film studio is nothing but "cool." Our story begins with Executive Producers John Copeland and Steve Kitzman becoming castaways in one of the most hostile environments on earth. ]]></description>
			<content:encoded><![CDATA[<p>From concept to execution, Myjive developed a creative marketing campaign that centers around a fictional expedition to the antarctic wasteland. Born almost a century ago, this narrative set a foundation for IC Media&#8217;s now recognizable brand. &#8220;We want the experience to be fun, and we as a company want to portray a fresh and creative image to not only our clients, but those in our industry,&#8221; said Steve Kitzman, producer at IC Media. &#8220;When we saw the first mock-up for the just our logo, we new before seeing anything else that this was gonna be a great ride.&#8221; The expedition was a failure - yet the unimaginable saga of survival that followed ensured that it was for this, the failed Endurance expedition, that Kitzman and Copeland are ultimately most remembered. </p>
<p><strong>&raquo; View the <a href="http://www.icmediapro.com">IC Media Web Presence</a></strong></p>
<p><img src="http://leak.myjive.net/wp-content/images/icm1.jpg"></p>
<p>Production for IC Media included a hybrid Flash presence with full dynamic integration of a secure Content Management System (CMS). This combination provided rich graphic, animation, and media assets with an online CMS platform that gave IC Media employees the ability to easily update content such as news, events, client features, and expedition narratives. The Content Management System was also seamlessly integrated into an IC Media Blog, providing a central panel to easily manage all elements of the IC Media web presence.</p>
<p>&raquo; View the <a href="http://blog.icmediapro.com">IC Media Blog</a></p>
<p><img src="http://leak.myjive.net/wp-content/images/icm2.jpg"></p>
<p>With a strong front-end presence available to the world, Myjive went a step further with a powerful internal project management platform. This web-based platform (virtual intranet) provides cross-project management tools allowing IC Media to quickly organize projects and communicate task, procedures, approvals, reviews, and progress with all of their clients.  Just some of the robust features include; file upload, file management, user profiles, comments and message system with spam control, automatic email notifications, tasks and calendar.</p>
<p><img src="http://leak.myjive.net/wp-content/images/icm3.jpg"></p>
<p><strong>Original Excerpt</strong><br />
Myjive launched the inaugural web presence for <a href="http://www.icmediapro.com" target="_blank">IC Media Productions</a> of which generated a huge response from the community. With a hybrid Flash and XHTML solution backed by a custom CMS, IC Media has everything they need to make this impact a continual experience. Based out of Orlando Florida, this live action and film studio is nothing but &#8220;cool.&#8221; Our story begins with Executive Producers John Copeland and Steve Kitzman becoming castaways in one of the most hostile environments on earth.</p>
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		<title>Myjive on MySpace</title>
		<link>http://leak.myjive.net/2007/01/03/myjive-on-myspace/</link>
		<comments>http://leak.myjive.net/2007/01/03/myjive-on-myspace/#comments</comments>
		<pubDate>Wed, 03 Jan 2007 13:28:28 +0000</pubDate>
		<dc:creator>support</dc:creator>
		
		<category><![CDATA[Community]]></category>

		<guid isPermaLink="false">http://leak.myjive.net/2007/01/18/myjive-on-myspace/</guid>
		<description><![CDATA[Buckling to the immense peer pressure of the social networking community, Myjive puts their CSS muscles to the test by building a custom style on <a href="http://www.myspace.com/myjive" target="_blank">MySpace</a>. The experience has generated an unexpected buzz within the Myjive circle, connecting with people that have long since vanished. On top of that, two new characters have taken over the site and have claimed that they are here to stay. They call themselves the Plumbers, and in this inaugural launch have been fairly open about their tribute to the good old boys of Florida! ]]></description>
			<content:encoded><![CDATA[<p><strong>A note from Ron</strong><br />
When explaining what goes on in the Myjive Studio during a presentation at the University of Florida, I asked the question - How do you design a web site? A large percentage of the students responded along the lines of&#8230; &#8220;It&#8217;s a multi-layered process involving a variable degree of conceptualization, layout, planning, and coding.&#8221; When asked the same question at a local High School here in Richmond, to my astonishment students responded in a completely different tone - &#8220;You have to use MySpace.&#8221; Similar to how Kodak made it possible for everyone to be a photographer, MySpace has done the same for the web. So what does this mean? Personal expression on the web is no longer just for the privileged.</p>
<p>Online social networking platforms are incredibly viral, and it seems that the commercial industry has taken notice. Tools such as forums and blogs put the power of personalization into the users hands, bolstering the ability to communicate ideas, thoughts, and passions with others who share similar interests. Furthermore, we are seeing social circles becoming powerful engines for information. How does this translate to the an advertising world? Its simple&#8230; &#8220;Word of mouth.&#8221; MySpace now houses millions of &#8220;web designers&#8221; and &#8220;copywriters&#8221; from the age of 12 and up - all of whom crave to promote their own interests and share their news to others. Advertisers see MySpace as a series of fish ponds, and are now strategically placing &#8220;products&#8221; and &#8220;brand messages&#8221; into niche social circles. The user then spreads the word. It is as if MySpace (and similar social networking tools) provide Ad Agencies with a low-cost, highly efficient marketing army.</p>
<p><strong>Original Excerpt</strong><br />
Buckling to the immense peer pressure of the social networking community, Myjive puts their CSS muscles to the test by building a custom style on <a href="http://www.myspace.com/myjive" target="_blank">MySpace</a>. The experience has generated an unexpected buzz within the Myjive circle, connecting with people that have long since vanished. On top of that, two new characters have taken over the site and have claimed that they are here to stay. They call themselves the Plumbers, and in this inaugural launch have been fairly open about their tribute to the good old boys of Florida!</p>
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